TELL US ABOUT
Carissa Woo Photography was born 8
years ago. With a lot of hard work, perseverance
and passion, I photographed over 200
weddings. My team and I specialize in colorful and
fun weddings, with a lot of romance and style.
WHAT ARE THE
BIGGEST CHALLENGES YOU FACE?
Running a business always comes with challenges—wearing many hats, understanding
your numbers / profitability, managing expectations. The biggest challenge is finding a
work /life balance. I am overcoming this challenge with a solid workflow, outsourcing,
developing residual sources of income and saying “no” to work that doesn’t inspire me.
WHY DO YOU LOVE WHAT YOU DO? WHAT KEEPS YOU MOTIVATED?
I am a true hopeless romantic. I am in love with love. I love the story behind a wedding
and discovering the unique connection my clients have to each other. I love being apart of
such an exciting and joyful time in their lives. I’m at my best when I am shooting a
wedding. My creative juices are flowing, my adrenaline is pumping and my heart is full.
The art of photography keeps me motivated. There will always be new things to learn and
more beautiful art to create. There is beauty everywhere, if you look.
WHAT ARE YOU HOPING TO BRING TO RISING TIDE?
I am a mentor and teacher, and I want to spread my knowledge through Rising Tide. I am
hoping to bring passion, love for my craft and a spirit of fun to the group.
WHAT ARE THE BIGGEST LESSONS YOU’VE LEARNED ALONG THE WAY?
The biggest lessons I have learned are to set your intention for each shoot and visualize
how your shoot will go. Always send positive vibes to your clients and the people around
you so that you don’t feel drained. Be intentional with the type of client you want to work
with, and the type of wedding and venues you want to shoot at. Dream it, write it down
and achieve it. Be an extremely good listener and copious note taker. Pay attention to
what your potential and active clients are trying to tell you. Surround yourself with
positive, like-minded people who will help you grow. Understand the flow of the wedding
and the shots you need to get—the more detailed you are about this, the better.
HOW DO YOU SPEND TIME OUTSIDE OF WORK?
I was on a Division I tennis team in college, and I still play every week with my dad. I’m a
mom to a one-year-old girl named Piper. My husband and I love to stay home. He cooks
and I eat.
WHAT IS YOUR CONNECTION TO THE SOUTH BAY? WHAT DO YOU LOVE
MOST ABOUT THIS AREA, AND HOW DOES IT INFORM YOUR WORK?
I am a true South Bay girl, born and raised in Torrance—the center of the universe. I love
the diversity, the beaches, the malls, the people. I know the best places to shoot.
Also, if you didn’t know, the South Bay has the best food.