New Coaching Program for wedding photographers - The Woo Factor
Carissa Woo Explains It All Signature Program:
The Woo Factor Method: Turn Your Wedding Photography Business into a Premium 6-Figure Brand.
I have a great offer/program for Wedding photographers who are feeling stuck and want to quickly transform their business into a 6-figure brand. You can come out of the Pandemic being fully booked. You don't have to struggle anymore.
We work together for 5 weeks on the following things:
Pillar 1: The “Woo Factor” Foundation
This means getting on vendor lists, and not just any list—the RIGHT lists. Because without them, you will be wasting your time and money on the things that make you look like you are making money when you are actually struggling financially.
In this foundational section, you’ll learn my proven process for getting your photography business on - and to the top - of THE list by making albums that standout, making “meet & greets” an effective part of your venue relationship-building strategy, and adding value in a way that “woos” and competition-proofs your brand. This process alone, when implemented properly, will allow you to secure 1 vendor list within 3-6 months and to fully booked within 1 year, which tends to naturally result in raising your fees.
The preferred vendor list is the “Holy Grail” for wedding pros. I will teach you how to do this. I got on 6 venue vendor list in one year.
But that’s only one part of the equation when it comes to creating a 6-figure wedding photography business.
Pillar 2: Your 6-Figure Brand
To create a 6-figure brand as a wedding photographer, you must be able to create outstanding experiences for your clients. Because if you can’t do this, you’ll stay stuck chasing contracts, hearing crickets after you send your prices, think you have to lower your prices, and then get stuck with clients that try to nickel and dime you.
In this pillar, you'll learn how to differentiate and elevate your unique brand using a variety of 6-Figure Brand principles. No more $2,000 proposals: you’ll learn how to confidently position and propose a premium price without fear of losing the contract…because you’ve already built know, like and trust with the couple. You’ll learn how to elegantly sell your services and follow-up to ensure you receive an answer in less than a week (and cash in your bank account). This removes the need to send your packages and anxiously await for a response—and rejection becomes exceedingly less likely. This entire process will position you as a leader and authority while putting the client at ease to know they’re in the best possible hands with you.
Pillar 3: The Woo Factor Client Experience
Now is time for the secret sauce. In pillar 2, the focus is on elevating your brand (you and who you “be”, how you show up), so we can put the focus on where it matters most: the client. This means starting with our award-winning 2-step client communication flow—an absolute game-changer to your business.
Step 1 looks like this: We’ll equip you with the Ultimate Wedding Questionnaire, a stunning 20-question PDF that you’ll send directly to your clients 3 weeks prior to the wedding day. Not only will this build greater trust and appreciation with your client, it will help you unlock certain family dynamics that you must have in order to make considerate and thoughtful shot prioritization. In order to be so prepared and efficient that you’re able to get all the shots and still get the couple to the reception early enough to enjoy cocktail hour with their guests...have the bridesmaids, guests, and vendors demand for your business card...and absolutely slay the day as a wedding photographer...it all starts with the intel you gather in the questionnaire and how well you utilize it (pillar 4). We follow the questionnaire process with Step 2: the pre-wedding call script that you’ll use on your client check-in call 1-2 weeks prior to the wedding.
When these 2-steps are done right, your clients will feel excited and relieved after talking to you as the big day nears, and may potentially surprise you with pre-wedding referrals…they will rave of you to their family, friends, and wedding party, which means your job becomes more respected, easy and fun (think: no more rude bridesmaids to wrangle), and your business will grow by way of easy, natural referrals.
Pillar 4: Powerhouse Directing
Being an award-winning photographer requires an understanding that it’s so much more than showing up and taking gorgeous photos. In this powerful pillar, you’ll get my acclaimed scripts - exactly what I say at every main segment of a wedding: from getting ready guys and girls, first look, family photos, romantics, reception, and dancing that results in 5-star reviews. You’ll get 100+ prompts for engagement poses that will wow the crowd. These methods will empower you not as a photographer, but as a creative director—because this is about showing up in this space as the “total package photographer.” No more running out of things to say, feeling “boring”, missing a shot, or lacking authority with the bridal party. You’ll bring the talent with the TLC, you’ll be the memories mastermind, and when you have the confidence, certainty, and communication skills: you’re able to effectively lead, coach and direct your clients and their guests—and as result, never run out of business again.
You will be guided through my entire time-tested method that I developed after going through my own 10+ year journey trying everything under the sun to try and build a successful photography business. (Networking, industry groups, leadership programs, seminars, workshops, retreats, intensives, online courses, you name it!) I took everything I learned and boiled it down to the most productive techniques and developed this method so you can get the same outcome in just x weeks. You won't have to go wandering around for years looking for solutions like I did and this will save you tons of time, energy, and money.
This program is unique to anything I’ve seen in the marketplace because this is about having a roadmap with specific tools, strategies and goals to move you forward to this new empowered version of yourself and a business by design. You’re going to be supported from every angle; there will be weekly live zoom sessions with specific tools, templates and scripts, and assignments for you to complete.
In order to qualify for this program, you must be
A serious photographer with a minimum of 5 weddings under your belt
Present online with an Instagram account (audience size not important) and a personal blog that clearly demonstrates your style and aesthetic
Known to go above and beyond for your clients
Committed to your craft and believe in continuing your photography education because you realize that being a successful photographer is hard without the right help
You must no longer be willing to tolerate your business as it is and be willing to raise your standards to get to where you want to go
The price for this program is a high three-figure investment but so small compared to having everything you need to hit five-figure months in potentially 6-12 months or less. I’m looking for 5 serious photographers who see the incredible value being offered, who are tired of missing out on having a successful business you can call your own, and being at the mercy of your spouse or “other job” for money versus making an incredible income doing work that lights up your soul.
If that’s you and you think this process could potentially help get you to where you want to go, shoot me a PM and we'll have a quick chat to see if it's a fit for you. :-)
